Apple made the pledge. So did Google and Facebook. But Amazon stayed silent.
Over the past few years, Apple, Google, and Facebook pledged to run their online empires on renewable energy, and considering how large these empires have become—how many data centers and machines are now required to keep them going—this was a vital thing. But despite pressure from the likes of Greenpeace, the environmental activism organization, the other big internet name, Amazon, didn't budge.