Clean Coal Air Freshener

The Coen brothers -- Joel and Ethan -- have put their filmmaking talents behind a 30-second spot for the Reality Campaign.

If you liked The Big Lebowski or O Brother, Where Art Thou? or any of the other films they've made together for more than 20 years now, you're going to be a fan of this latest work of art.

Listen to the narrator say:

Clean Coal harnesses the awesome power of the word clean......To make it sound like the cleanest clean there is.

But the pictures tell another story entirely: there's no hiding from the clouds of smoke in this Coen brothers' parody of American salesmanship.

It's laughable.