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Price Is Major Factor for Electric Vehicles, Study Says

Nov 12, 2012
(NYT Wheels)

Money talks. And unless automakers can make a better economic case to consumers who are considering an all-electric vehicle, like the Nissan Leaf, or a plug-in electric, like the Chevrolet Volt, these alternative-fuel vehicles will remain a very small part of the market in the United States.

That is one of the conclusions in the J.D. Power & Associates 2012 Electric Vehicle Ownership Experience Study. The study, the first on this topic by J.D. Power, looks at what consumers experience as they consider these vehicles, shop for them and own them, as well as the expectations and concerns of current and future owners.