Creative Compensation Plans Weave Sustainability into the Fabric of Business

Intel, National Grid, Xcel Chart a Path Forward

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Despite a global financial meltdown tied to reckless risk-taking, I’m hearing a disturbing trend in advance of upcoming annual shareholder meetings: Most companies are still paying executives in ways that foster short-termism at the expense of long-term sustainability.

I recently spoke at a Financial Times conference in New York about how sustainability is a central corporate governance issue, but left there only partially encouraged. Major investors like John Wilson of TIAA-CREF and Brian Rice of the California State Teachers’ Retirement System (CalSTRS) described the innovative ways they’ve made sustainability a part of their company engagement and proxy voting policies.

But these were the exceptions — most companies are still not talking with investors and their boards about sustainability.

I was also disillusioned when Merck’s director of corporate responsibility, Maggie Kohn, expressed concern that most investors are not using information in corporate sustainability reports.

Let’s be clear. Today’s global realities — a changing climate, rapidly emerging economies and the expected arrival of some 2 billion additional humans — demand new business models. If we fail to address the serious risks facing companies now, we will not only face another financial-sector meltdown, we’ll encounter environmental and social upheaval on a scale never before seen.

So what to do?

We all know that one of the fastest ways to get people’s attention is to bring pay into the equation. That’s why I think some of the most exciting news has to do with the innovative compensation schemes a few companies are using to weave sustainability into the fabric of their businesses.

What I like about three models — in particular, those at Intel, National Grid and Xcel Energy — is that they show the path forward in different ways.


Intel has been pushed by investors for years to address issues of say-on-pay, the human right to water, and sustainability as part of a board’s fiduciary obligation. So it’s not surprising that Intel links employee compensation to sustainability results. What is surprising is that Intel is doing this for its entire workforce.

Since 2008, every single employee’s annual bonus is calculated on the basis of the firm’s performance on measures like product energy efficiency, completion of renewable energy and clean energy projects, and the company’s reputation for environmental leadership.

Last year, Intel added into the equation performance on reducing the company’s carbon footprint. This is a smart move that will empower employees up and down the organization to find reductions big and small.

National Grid

National Grid’s compensation model shows how to embed sustainability practices into a company’s DNA.

In talking with National Grid President Tom King recently, I asked how he knows that sustainability is really being addressed across his company. His instant response was that it’s part of everyday conversation at National Grid, and that there are no executive meetings that don’t touch on environmental performance.

Like Intel, National Grid has tied CEO and other executive compensation to performance on the company’s greenhouse gas reduction goals. But what’s most interesting here is how aggressive those goals are: an 80% reduction by 2050, with 45% by 2020. That’s a lot of executive pay at stake — and this from a major electric power utility.


Xcel Energy surprises on the disclosure side: As with National Grid, compensation for executive officers is tied to greenhouse gas reductions. But Xcel goes further by disclosing details of the targets and compensation in its proxy statements — not just in sustainability reports.

This is important for two reasons. First, such disclosure gets the key information directly to the people who need it most — the investment community — in the place they’re most likely to see it. Second, it demonstrates that Xcel sees sustainability as a core business issue.

The action by these three companies is only a start. We need to tie compensation to sustainability performance in every company and across every sector. And we need to be sure the incentives are delivering tangible performance improvements.

So my closing message is that all companies need to get on the ball. Today’s global realities demand action, and those companies that act now will be best positioned for the future.

(For more on how companies can achieve global sustainability, see the 20 sustainability expectations laid out in Ceres’ latest report, “The 21st Century Corporation: The Ceres Roadmap for Sustainability.”)


See also:

Hunter Lovins Makes the Business Case for Climate Protection

Water Quality, Scarcity Increasingly Becoming Business Risks

Pragmatic Passion in the Green Business World